Location: Salem Hospital, 890 Oak Street SE, Salem, Oregon 97301
Department: Marketing & Communications 
Position Type: Full Time, 40 hours/week, Exempt, Hybrid (on-site/remote)
Schedule: 8:00 am – 5:00 pm, Monday – Friday, flexibility based on business needs 

*Please submit a cover letter with your application for this position.*

Your role with us

At Salem Health, we believe marketing moves beyond promotion; it’s connection, trust, and impact. Our marketing team is more than just a group of creatives — we are a high-energy, collaborative force dedicated to telling powerful stories, elevating our brand, and driving results that improve lives in our community. Now, we’re looking for a Marketing & Communications Manager to lead this exceptional team into our next chapter as we shape how our community sees and experiences Salem Health.

In this role, you will lead a cohesive group of marketers responsible for delivering top-quality marketing and communications strategies that support Salem Health’s mission, strategic objectives, growth goals, and reputation. You will oversee marketing planning, branding, public relations, advertising, digital initiatives, and measurement of campaign effectiveness, ensuring all efforts are aligned with organizational priorities. You will strategize and manage projects for diverse service lines such as cardiology, orthopedics, cancer care, bariatrics, and surgery, while guiding a team of direct reports to deliver impactful results. The work environment is supportive, open, and team-focused, with a strong 'yes' culture and a ‘no-silos’ approach.

This is your opportunity to lead a respected, innovative marketing team at a mission-driven organization that truly values your expertise and creativity. If you’re ready to shape the future of healthcare marketing in the region, we’d love to meet you. 

What makes you stand out

• Strategic vision paired with hands-on execution skills.
• Top-notch communication abilities; written, verbal, and visual.
• A knack for building trust and strong working relationships.
• Fluency in digital marketing platforms, analytics, and content strategy.
• A good eye for design and branding.
• Analytical mindset; able to assess performance and pivot quickly.
• Relationship-builder with a collaborative spirit.

What you'll do

Plan & Execute Marketing Strategies:

• Develop and oversee comprehensive marketing and communication plans that align with organizational goals and brand strategy.
• Incorporate digital, print, advertising, PR, direct marketing, and social media into cohesive campaigns.

Lead & Inspire a Talented Team:

• Provide direct leadership to eight professionals, ensuring work aligns with priorities and is completed on time and within budget.
• Mentor, coach, and support career growth.

Collaborate Across the Organization:

• Partner with service line leaders to understand their goals and translate them into effective marketing strategies.
• Build and maintain strong working relationships with internal and external stakeholders.

Measure & Improve:

• Track the effectiveness of marketing campaigns, using data to make informed recommendations.
• Adjust strategies and tactics to ensure the highest ROI.

Ensure Brand Excellence:

• Maintain consistency across all messaging and creative assets.
• Uphold Salem Health’s brand promise and visual identity guidelines.

Stay Ahead of the Curve:

• Monitor competitive activity and marketing trends.
• Serve as a Public Information Officer (PIO) for incident command on rotation.

Required qualifications

• Bachelor's degree with preference given to degrees in marketing, public relations, communications, and advertising. 
• Five years of experience in marketing or public relations, with healthcare-related experience preferred. 
• Two years of people management experience. 

Why Salem Health?

Salem Health is a Top Workplace in Oregon, known for fostering a supportive culture where your contributions truly matter. As an award-winning, independent health care system, we serve our region through Salem Hospital, multiple community clinics and West Valley Hospital, ensuring broad access to high-quality care. 

We believe in empowering our teams. Through Lean principles, staff help drive innovation and solve real problems. We also invest in your growth with professional development, tuition assistance, and clear career pathways. At Salem Health, you’ll find more than a job, you’ll find purpose, connection, and room to thrive.

Salem Health Hospitals and Clinics is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, genetic information, or any other status or condition protected by law.

Salem Health Hospitals and Clinics is committed to providing access, equal opportunity, and reasonable accommodation for applicants. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact my.recruiter@salemhealth.org.