Public may submit events for inclusion on our event calendar. Events must be held in the region served by the Stayton Sublimity Chamber OR events affliated with their local members. They must be open to the public. Only Chamber members may submit events related to their business. For questions call the Chamber office at 503-769-3464. To submit an event click Submit New Event below.
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Create Buzz: Business to Business Marketing on a Budget
Name:
Create Buzz: Business to Business Marketing on a Budget
Date:
October 18, 2018
Time:
9:00 AM - 11:30 AM PDT
Event Description:
Marketing to other businesses, not directly to consumers, requires a different strategy. How and where do you market to get warm leads and cultivate a long-term sale? This workshop focuses on marketing services and products to companies. If you provide professional services, or manufacture products or ingredients for other businesses, this is the session for you. Discover how to market to support a longer sales process. You may have a sales team tasked with closing sales. You want leads from your website, and there are probably a number of people involved in the buying process, especially for high value items. B2B marketing is still about people, yet there are strategies to add to your marketing to build trust, to cultivate warm leads, to prepare for the sale and cultivate client retention. Your workshop leader, Jennifer Larsen Morrow, leads Creative Company, an award-winning marketing and design firm that was founded in Salem in 1978. She has worked with many businesses and non-profits in the region and around the country and earned hundreds of awards for her company’s work. Jennifer brings 40 years of experience working with financial and professional services, food companies and manufacturers to this workshop. You’ll see examples of successful strategies and learn how to: > Identify the customer journey and the roles in a buying decision > Determine which points of choice are vital to success > Explore elements and tools to build trust and confidence > Build a website which supports the sales process and generates warm leads > Decide which social media platform is right for your business and audiences Immerse yourself in possibilities for your business. Discover new ideas you can use to accelerate response to your website. Clarify who you are for your target audience and what they want from the products or services you provide. Learn tactics to turn your marketing from hit and miss to targeted and effective. Jennifer regularly receives rave reviews for her classes and presentations. Get ready to be inspired, enlightened and challenged … and to learn specific actions and tactics you can put to work right away.
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