Marketing 101: The Fundamentals

Who are your audiences? Can you answer "what's in it for me?" from their viewpoint? Where can you reach them? These basics will define your marketing strategy. When you have your audiences, benefits and key messages solidified, your marketing will reach and motivate the right people to respond, whether online or offline. Jennifer Larsen Morrow brings 40 years of experience and examples to a lively, useful and actionable session. Prepare to be challenged! In 2.5 hours you’ll learn actionable tactics to accelerate response to all your marketing, whether online, in print ads or with other outreach. Discover how to pinpoint the ideas and details which matter most to your audiences, and how and where to reach the right people. These days there are many options for marketing methods and tactics. It can be challenging to choose. In this session, you’ll have the chance to ask questions and discuss your business with an expert. Your presenter, Jennifer Larsen Morrow, leads Creative Company, an award-winning marketing and design firm that was founded in Salem in 1978. She has worked with many businesses and non-profits in the region and around the country and earned hundreds of awards for her company’s work. She’ll bring real life examples to the session and share remarkable insight to improve your marketing strategy. You’ll learn: > How to target the right audiences, those who want what you offer > The value of discovering the best “points of choice” for your business > How and why to distill everything you provide into clear and succinct messages > How to choose the right marketing methods based on your audience profile > About additional resources you can use to strengthen and streamline your marketing Jennifer regularly receives rave reviews for her classes and presentations. Get ready to be inspired, enlightened and challenged … and to learn specific actions and tactics you can put to work right away.