BBB's Edelman 2021 Trust Barometer: The Role of Business in Rebuilding Trust Webinar

Please join us as we welcome Christie Bishop, Executive Vice President of Integrated Brand Marketing, and Charlotte Bruner, Senior Vice President of Integrated Marketing, as they present the 2021 Edelman Trust Barometer. The presentation will cover how consumer trust in societal institutions and leaders has declined in the past year due to the rise and spread of misinformation. A failing trust ecosystem leaves four institutions – business, government, NGOs, and media – with an opportunity and an obligation to step in and repair this trust. Learn why this is important, and the role businesses must play to repair trust.